ABOUT US

Who we are

Yellow Lobster was co-founded in January 2018 by “Koki and G” and VROOTS and NatureTex. Not satisfied with the golf head covers that Koki found on the market, he felt empowered to create his own and share them with others. Inspired by his passion for golf and surf, he was able to design and hand make sustainable covers that reflect the practicality of golf supplies while also paying tribute to vintage surf culture. The original samples, handmade by Koki himself, were cut from thrifted vintage sports jackets. They are now handmade in small batches in San Clemente, CA.

A yellow lobster is considered to be very rare because only one is found out of every two or three million, and as a brand, we consider ourselves to be one of a kind. The name conveys a golfer's wish: to be equally stylistically unique, to have the "yellow lobster" of head covers. We strive to offer modern high quality products that convey a classic timeless feel.

 

Are Lobsters Immortal?

Some lobsters have been estimated to live close to 140 years. Due to their long lifespan, many people mistakenly believe that lobsters are immortal. However, this is actually a myth that spread through social media.

Unlike other crustaceans, lobsters shed their old internal organs along with their exoskeleton during molting. Since they continue to molt and grow as long as they live, some claim that they have no lifespan.

Because of their naturally long life expectancy, more and more people have come to believe in their so-called immortality. In theory, lobsters could live forever if they kept growing—but in reality, this is nearly impossible.

However, as a creature often associated with immortality and good fortune, the lobster is truly fascinating. That is the inspiration behind our brand’s name.

 

WHAT ARE V-ROOTS?

This word is ultimately the Yellow Lobster philosophy.

V= peace, double, victory, good luck

Roots= the path from your origin to where you are now

And our company name, VROOTS Corp.

That is why Vroots patches hold a lot of meaning. It’s up to YOU to set your foundation; have your own Vroots and have fun!